Consolidation
Four companies became one invoice.
CLG Injury Law · Personal Injury Firm · six offices across NB, NS and PEI
A firm established in 1987 with nearly four decades of regional trust, and a digital presence that did not say so. They were running the work across several vendors. Now it runs through one.
What was actually delivered.
Count them. This is the list that stops an engagement being priced as a single deliverable.
Delivered with DigiBenders
- 01Brand identity redesign
- 02Three-wave mark for three provinces
- 03Multi-page website build
- 04Bilingual, English and French
- 05Technical SEO and Core Web Vitals
- 06Monthly content, legally reviewed
- 07Local SEO and business profile
- 08Backlink acquisition
- 09Google Ads, built and managed
- 10AI receptionist, 24/7 intake
- 11Social content across four channels
- 12Hosting and maintenance
The problem was not the website
Six offices, three provinces, and a reputation built since 1987. The firm was recognisable in the Maritimes and invisible to anyone meeting them online for the first time. Meanwhile the design sat with one vendor, the site with another, search with a third, and nobody owned whether any of it worked together.
One identity that had to travel
The new mark is three waves, one for each Atlantic province, which let a firm with six locations read as one practice rather than a network of offices. The site was rebuilt around it, bilingual from the start, with the technical foundations that paid search would later depend on.
The part no agency could have built
An AI receptionist answering around the clock, triaging enquiries and routing them into the CRM. Eleven of the twelve things delivered here are things a good agency could assemble. This one is software, sitting inside what looks like a marketing retainer, and it is why the engagement did not need a second vendor.
What it looks like now
One strategy instead of four opinions. My team executes underneath me. When something is wrong there has never been a question about whose it is, and they have stayed on retainer since launch.