Nikhil Sharma

Your agency can't build software. Your developer can't run your marketing.

I do both. 12 years shipping software, 5 leading a Canadian studio, and one person accountable for whether it works.

Nikhil Sharma in a dark suit holding a katana

Trusted by firms and founders across Canada and the US

If this sounds familiar

Your website was built by someone different from whoever runs your ads.

So the site says one thing, the campaigns say another, and the person who could fix it doesn't exist on either team. Everyone delivers their slice. Nobody owns whether it works.

Two ways this usually starts

People come to me with one of two problems.

You're the better firm

Your brand doesn't say how good you are

A designer, a developer, an SEO agency and someone on ads. Four invoices, four opinions, and a brand that still looks like every competitor in your category.

See what that looks like

You've outgrown the workaround

The spreadsheet became the system

You need a real portal for customers, vendors, dealers or members. Your agency can't build it, because it isn't a website.

See what that looks like

Selected work

Two problems that look nothing alike, solved the same way.

Four tangled grey strands converging into a single clean violet line

Consolidation

Four companies became one invoice.

A firm running a designer, a developer, an SEO agency and someone on ads. Now one strategy, my team executing, and one person to call when something is wrong.

12Functions under one owner
4 → 1Vendors replaced
24/7AI intake, triaged and routed

CLG Injury Law · Personal Injury Firm · six offices, NB / NS / PEI

Read the full case study
A machined core with four pathways feeding into it, lit violet at the centre

Operations

The spreadsheet became a platform.

Vendors, affiliates and customers each needed their own view of the same system, and commission had to move correctly between them. Off-the-shelf could not model it. Enterprise could not be justified.

15×Faster catalogue loads
1,000+Products per vendor, previously timing out
12Languages localised

A multi-vendor commerce marketplace · in production

Read the full case study

How it goes

Five steps, and you can leave after any of them.

Most engagements go wrong in the first fortnight, and almost never because of the work itself.

A katana lighting along its length as the process advances
0130 minutes

The honest call

30 minutes to find out whether I can actually help. If someone cheaper or more specialised is the better answer, I will say so on that call.

02A real number

What it will take

A written scope with a fixed or phased number, and an explicit list of what is not included. No estimates that move once work starts.

03Decided first

The expensive decisions

Made first, and made with you. Whether that is your positioning and how you sound, or your data model and what it will cost to change later.

04One person to call

The work

Weekly updates and one person to call. My team executes underneath me. You never chase a status, and you never get handed between account managers.

05Handed over

It becomes yours

Accounts, code, documentation, admin access, 30 days of support. Everything in your name. Nothing you cannot take somewhere else tomorrow.

What you walk away with

One instrument. You own it.

Nothing held hostage, nothing locked to a platform you cannot leave.

The codebase

Yours, in your repository

The infrastructure

Your accounts, your billing

The accounts

Registrar, analytics, ads

The documentation

Written for the next person