5 min Read
Meet Nikhil Sharma | Digital Solutions Ninja, Tech Innovator & AI Expert
The person behind Digital Solutions Ninja. Twelve years shipping software, five leading DigiBenders from New Brunswick, and an unusual combination: someone who builds the software and runs the marketing around it.
Nikhil Sharma
Key takeaways
- Twelve years shipping software, five of them leading DigiBenders, a studio based in New Brunswick working with clients across Canada and the United States
- An unusual combination: builds the custom software and runs the marketing around it, so nothing falls into the gap between an agency and a development shop
- One point of accountability. The person on the first call makes the architectural decisions and answers when something breaks
- Everything ends up in the client's name: code, infrastructure, accounts and documentation, with no platform lock-in
- Linkroo.ai and BuyCanada.ai are self-funded products, not client work, built to solve problems worth solving
Originally from India, I have been calling Canada home for over fourteen years. It started in Halifax, Nova Scotia, where I took my computer science degree at Saint Mary's University. Since then I have lived in Halifax, Prince Edward Island, and now New Brunswick, where I am a homeowner and invest in property.
Twelve years shipping software. Five of those leading DigiBenders, my studio, working with clients across Canada and the United States. Before the studio, the same work under my own name. Earlier in my career I led development on multimillion dollar healthcare AI systems, which is where I learned that the hard part of software is rarely the code.
Here is the unusual part, and the reason most of my work arrives by referral rather than search: I build the software and I run the marketing around it. That combination is rare because it sits across a gap most firms fall into. A marketing agency cannot build a portal. A development shop will not run your search campaigns or write your positioning. Firms end up buying both, plus an SEO vendor and someone on ads, and then discover that nobody owns whether any of it actually works together.
What I do is close that gap. Custom web and mobile applications, SaaS platforms, multi-vendor marketplaces, customer and vendor portals, and the integrations that hold them together. Alongside that, AI agents, voice interfaces, retrieval pipelines and automation built around how a business actually operates. Not chatbot resale and not demos. Systems that keep working when nobody is watching them.
The way I work matters more than the stack. I scope the engagement, make the architectural decisions, and stay on it after launch. A team executes underneath me on larger builds, but the person you spoke to on the first call is the person answering when something breaks. No account managers and no handoffs. Everything ends up in your name: code, infrastructure, accounts, documentation. Nothing held hostage, nothing locked to a platform you cannot leave.
Outside client work I build my own products, because a studio that only ever builds to a brief slowly forgets what it is like to make the decisions. Linkroo.ai is an AI tool for LinkedIn content, helping people write posts that sound like them rather than like a template. BuyCanada.ai helps Canadians find products genuinely made in Canada, which turned out to be a much harder search problem than it sounds and is now a case study in its own right.
When I am not on a build you will find me travelling, cooking something I have not attempted before, or working through a decent whisky. I am also an active investor across stocks and crypto, mostly because markets are another system worth understanding. DigiBenders runs remote first, which is deliberate: the work is better when the people doing it are not stuck in one room.
If you are weighing up a build, or trying to work out whether you need one at all, that is a conversation I am happy to have. Thirty minutes, no pitch. Sometimes the honest answer is a smaller build than you expected, a different tool, or nobody at all, and you will get that answer either way.
FAQ
Quick answers to the most common questions about this topic.
Nikhil Sharma is the founder of DigiBenders, a studio in New Brunswick, Canada. Digital Solutions Ninja is his personal brand. The work is custom web and mobile applications, SaaS platforms, marketplaces and portals, AI systems and agents that run in production, and the marketing that surrounds them.
Most firms sit on one side of a gap. A marketing agency cannot build a portal, and a development shop will not run your search campaigns or write your positioning. Nikhil does both, which is why clients consolidate onto one engagement instead of hiring four vendors and discovering nobody owns whether it works together.
No. Nikhil scopes the work, makes the architectural decisions and stays on it after launch. A team executes underneath him on larger engagements, but the person you spoke to on the first call is the person answering when something breaks.
You do, outright. The codebase, the infrastructure, the accounts and the documentation all end up in your name. Nothing is held hostage and nothing is locked to a platform you cannot leave.
Book a 30-minute strategy call. No pitch and no pressure, just an honest read on what you are trying to build, what it takes, and whether he is the right person for it. Sometimes the honest answer is a smaller build than you expected, a different tool, or nobody at all.
He is based in New Brunswick and works across Atlantic Canada, Ontario, the Prairies, British Columbia and the United States. Time zones line up with North American clients, work happens in your business hours, and the money stays in Canada.

Written by
Nikhil Sharma
Founder, DigiBenders
Twelve years shipping software, five of them leading a studio in New Brunswick. I build the software and run the marketing around it, which is an unusual combination and the reason most of my work arrives by referral. One person accountable, and everything ends up in your name.
You read the thinking
Now tell me what you are actually building.
If this was useful, the call usually is too. You describe the problem, I tell you what it takes and whether I am the right person for it.
Thirty minutes, no pitch
Honest read, including when the answer is no
Replies within one business day
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