Website and marketing
Five times the daily calls in six months.
Moss Hachey Law · Personal Injury Firm · Fredericton, New Brunswick
A firm running a self-built site and managing their own presence. The site was rebuilt, search was fixed, and the ad account was moved off basic campaigns. Calls went up and stayed up.
What was actually delivered.
Count them. This is the list that stops an engagement being priced as a single deliverable.
Delivered with DigiBenders
- 01Website redesign direction
- 02Custom WordPress development
- 03Technical SEO
- 04Content and on-page optimisation
- 05Google Ads, moved off basic campaigns
- 06Conversion tracking
- 07Social media management
- 08Reporting and iteration
A firm doing its own marketing
They were on a self-built Squarespace site and running their own presence. Nothing was broken exactly, but nothing was working hard either, and there was no strategy underneath any of it.
What I actually did here
I ran the engagement and did the marketing work: search, the ad account, tracking, content and social. The visual design was produced by a designer on my team, with direction and feedback from me, and the build was custom WordPress. Worth being precise about, because on this one I was not the person in Figma.
The numbers held
Average daily calls went up five times across six months, search clicks roughly tripled, and cost per conversion fell consistently rather than spiking once and settling back.
Why it is in here
This was DigiBenders' first engagement of this shape, and it is the pattern the practice was built on: one firm, one point of contact, and both the site and the marketing handled together rather than split across vendors.